Market positioning
| Platform | Primary focus | Typical customer |
|---|---|---|
| Studeia | B2B institutional | K-12 school, ENEM prep, university, corporate T&D |
| EadBox | B2C info-producer (with affiliates) | Productivity course creator, languages, marketing |
| EadPlataforma | B2C info-producer + small B2B | Coach, consultant, medium company with internal courses |
| Hotmart | Marketplace + B2C info-product | Creator selling course broadly (mass market) |
| Eduzz | Marketplace + B2C info-product | Same as Hotmart |
| Sambatech | Corporate video | Large company with video library |
When to choose each
EadBox
✅ Individual course creator (coach, consultant) ✅ Sells course direct to consumer (B2C) ✅ Wants native affiliate system ✅ Wants 8 integrated payment gateways
EadPlataforma
✅ Same as EadBox but also medium companies with internal T&D ✅ Wants pre-ready courses from platform catalog
Studeia
✅ K-12 school with BNCC ✅ ENEM/college prep ✅ EAD college or university ✅ Serious corporate T&D (compliance, SSO Okta/Azure AD, OB 3.0 certificates) ✅ Wants real AI tutor (multi-agent, per-tenant RAG) ✅ Wants academic gradebook (rubrics, weights, integrity flags) ✅ Wants LTI integration
Hotmart/Eduzz
✅ Wants to enter existing marketplace (visibility) ✅ Sells broad digital info-product ✅ Accepts paying high transaction % (~10-20%) for marketplace traffic
TCO compared — 200-student private school / 3 years
| Item | Studeia (Enterprise) | EadPlataforma Profissional |
|---|---|---|
| Monthly | R$3,000/mo × 36 = R$108k | R$397/mo × 36 = R$14.3k |
| AI cost | R$22-58k (proportional) | R$0 (basic included) |
| Included features | AI tutor + LTI + SSO + psychometrics + gamification OB 3.0 + parent AI portal | Basic AI quiz + community + checkout |
| TOTAL 3 years | R$130-166k | R$14k |
EadPlataforma is ~10x cheaper. But: no real AI tutor, no weighted gradebook, no LTI, no Enterprise SSO, no mobile white-label, no robust parent portal.
Honest verdict
For individual B2C creator with affiliates: EadBox > Studeia (Studeia doesn't serve this case).
For serious school/exam prep/university/T&D: Studeia > EadBox/EadPlataforma (pedagogy + AI + compliance).
For marketplace selling: Hotmart/Eduzz (Studeia doesn't apply).
Hybrid: company that BOTH sells B2C course (EadBox/Hotmart) AND needs to train employees B2B (Studeia) — using both makes sense.