Market Positioning
| Platform | Primary Focus | Typical Customer |
|---|---|---|
| Studeia | Institutional B2B | K-12 schools, ENEM (Brazilian university-entrance exam) prep schools, universities, corporate L&D |
| EadBox | B2C infoproduct (with affiliates) | Productivity, language, or marketing course creators |
| EadPlataforma | B2C infoproduct + light B2B | Coaches, consultants, mid-size companies with internal courses |
| Hotmart | Marketplace + B2C infoproduct | Creators selling courses at scale (mass market) |
| Eduzz | Marketplace + B2C infoproduct | Same as Hotmart, focused on digital infoproducts |
| Sambatech | Corporate video | Large enterprises with video libraries |
Detailed Comparison
| Aspect | Studeia | EadBox | EadPlataforma |
|---|---|---|---|
| Model | B2B SaaS multi-tenant | B2C/B2B-light SaaS | B2C/B2B-light SaaS |
| Starting price | R$250/mo (10 students) | R$197/mo (Pro) | R$197/mo (Starter) |
| Scale price | R$1,500/mo (100 students) | Unlimited students on all plans | R$397/mo (Professional) |
| AI tutor | Native multi-agent (4 providers) | Basic AI Pro (OpenAI) | AI quiz generation |
| Weighted gradebook | Yes (categories + rubrics + weights) | Simple grades | Simple grades |
| Psychometric quizzes | Cronbach + point-biserial + distractor | Basic quizzes | Basic quizzes |
| Real multi-tenancy | Yes (isolated + per-tenant API keys) | Yes | Yes |
| White-label | Full (Enterprise) | Yes (partial) | Yes (partial) |
| Mobile | Native Expo white-label app | Generic EadBox app | Generic EadPlataforma app |
| Enterprise SSO | SAML+OIDC+SCIM | Limited | Limited |
| LTI 1.3 | Tool provider | NO | NO |
| Gamification | XP+OB 3.0+leaderboards+contests | Limited | Limited |
| Live classes | BBB+Zoom+Teams+Meet adapter | Zoom integration | Zoom integration |
| Student payments | Stripe + Asaas (PIX) B2B | Integrated checkout + 8 gateways | Integrated checkout + 6 gateways |
| Affiliates | NO | Yes (native system) | Yes |
| Public API | 166 documented REST methods + scopes | Basic API | Basic API |
| LGPD compliance | Native | Yes | Yes |
| Community/forums | Yes (per class/course) | Yes | Yes |
| Drip content | Via publishAt scheduled | Yes | Yes |
When to Choose Each Platform
EadBox
✅ You are an individual course creator (coach, consultant, infoproduct seller) ✅ You sell courses directly to consumers (B2C) ✅ You want a native affiliate system (commission management) ✅ You want 8 integrated payment gateways (Stripe, PagSeguro, Mercado Pago, etc.) ✅ Focused on sales conversion (landing pages, funnels, upsell) ✅ Small-to-medium scale (up to ~5,000 students)
EadPlataforma
✅ Same logic as EadBox but also serves mid-size companies with internal L&D ✅ You want ready-made courses from the platform as a supplement (their catalog) ✅ Focused on basic corporate training
Studeia
✅ K-12 school (elementary, middle, high school) aligned with BNCC (Brazil's national curriculum framework) ✅ ENEM/vestibular (Brazilian university-entrance exam) prep school ✅ Distance-learning college or university ✅ Serious corporate L&D (compliance, SSO with Okta/Azure AD, OB 3.0 certificates) ✅ You want a real AI tutor (multi-agent, RAG per-tenant) ✅ You want an academic gradebook (rubrics, weights, integrity flags) ✅ You want LTI integration (Canvas/Moodle/Blackboard) ✅ You want B2B mobile with a dedicated white-label
Hotmart/Eduzz
✅ You want to tap into an existing marketplace (visibility) ✅ You sell broad digital infoproducts (e-books, courses, communities) ✅ You accept paying a high transaction fee (~10–20%) in exchange for marketplace traffic ✅ You do not need your own platform — Hotmart hosts everything
TCO Comparison — 200-Student Private School / 3 Years
| Item | Studeia (Enterprise, quote-based) | EadPlataforma Professional |
|---|---|---|
| Monthly fee | R$3,000/mo × 36 = R$108k | R$397/mo × 36 = R$14.3k |
| Proportional AI cost | R$3–8/student × 200 × 36 = R$22–58k | R$0 (basic included) |
| Included features | Multi-agent AI tutor + LTI + SSO + psychometric analytics + OB 3.0 gamification + AI parent portal | Basic AI quiz + community + checkout |
| 3-year TOTAL | R$130–166k | R$14k |
EadPlataforma is ~10× cheaper. But: no real AI tutor, no weighted gradebook, no LTI, no Enterprise SSO, no white-label mobile, no robust parent portal. A fair comparison is not "platform vs. platform" — it's "video hosting with quizzes" vs. "complete pedagogical operation." If your school charges tuition, a single additional student retained per month already covers the difference.
When Studeia's higher price is worth it:
- Schools charging high tuition (R$1k+/mo/student) — pedagogical differentiation justifies it
- Premium ENEM prep schools (psychometric analytics show which students have a real shot)
- Distance-learning universities (need LTI, SSO, verifiable certificates)
- Corporate L&D (compliance, Okta/Azure AD)
When EadPlataforma is sufficient:
- Individual infoproduct seller
- Small prep school/school with a simple curriculum
- Coach/consultant
- Basic corporate L&D
Migrating from EadBox/EadPlataforma → Studeia
What Can Be Migrated
- ✅ Courses: export content (text, PDFs, video links) + re-upload to Studeia Media Library
- ✅ Students: CSV export from EadBox/EadPlataforma + import into Studeia
- ✅ Module structure: recreate manually
- ✅ Community/forums: start fresh (no automatic migration)
What Cannot Be Migrated
- ❌ Affiliate system (Studeia does not have one)
- ❌ Sales/transaction history
- ❌ Sales funnel configurations
- ❌ Drip content schedule (recreate via publishAt)
Honest Verdict
For individual B2C creators with affiliates: EadBox > Studeia (Studeia does not serve this use case).
For schools/prep schools/universities/serious L&D: Studeia > EadBox/EadPlataforma (pedagogy + AI + compliance).
For selling in a marketplace: Hotmart/Eduzz (Studeia does not apply).
Hybrid: a company that BOTH sells B2C courses (EadBox/Hotmart) AND needs to train employees B2B (Studeia) — using both makes sense.
If your use case is institutional, the test is quick: create a free demo account, upload a real study guide, and compare Studeia's AI tutor with the competitors' basic AI-generated quizzes. The category difference becomes evident on the student's very first question.